A la carte marketing

Lesson – Keyword Research

By on Mar 12, 2012 in Lesson 1 - Keyword Research, Website Marketing | 0 comments

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How to Research Keywords

Lesson Summary:

The first step to successful SEO is determining what terms you market utilizes to find your products.  There are tons of programs that will help you find good terms, the great news, is that most of them are free.  This lesson will deal with how to use my favorite free keyword tool.

Discussion Page

Lecture

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Useful Terms

Key Word - Key word, key phrase, key terms are all the same thing – what a user types in to a search box to get information.

User Intent - The expected outcome a user expects to accomplish from doing a search , i.e. to make a purchase, to learn something, etc.

Broad Term - A key word that has a lot of search volume, but delivers little intent.

Long Tail Term - A search term made up of multiple words.

Search - The act of entering a query into an search box to find information.

Index - The cumulative information inside any given search engine.

SERPs - Search engine results pages

Tools:

Google Keyword Tool

Google Keyword Tool

Google’s keyword tool allows you to do research by analyzing three areas independently or in conjunction.:

  • Word or Phrase – This search will give you results related to the term you enter.
  • Website – Analyses website and displays prominent terms.
  • Category – Provides terms common to Google’s category of terms

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