Building a Better Web Page

People write tomes of information on how to build an better website. Sort of like the old adage you cant see the tree in the forest…  ok… that is backwards, but you get the idea.  Most seem to neglect the individual web page.  When you boil it all down… Its all about that ONE page. When developing content for you website you need to consider each page individually. Each one is a sales tool that will need to push the visitor to contact your or perform a specific action. Remember, a visitor can land on any given page. In order to effectively accomplish this, we need to know two critical things: What is your buyer persona? What is your Value Proposition? We want each page to target a specific buyer personal and… you guessed it… have a specific value proposition.  This information will allow us to develop content specifically targeted to our buyer persona that delivers our value proposition and sets them on the path of reaching one of our defined goals.  Goals are what we want our visitor to do on every page. When you are writing a piece of content, what is the primary marketing objectiveAdd a Tooltip Text you have in delivering this knowledge to the world?  Do you want them to call you?  Buy something? Sign-up for something?    ...

Lesson – Keyword Research

How to Research Keywords Lesson Summary: The first step to successful SEO is determining what terms you market utilizes to find your products.  There are tons of programs that will help you find good terms, the great news, is that most of them are free.  This lesson will deal with how to use my favorite free keyword tool. Discussion Page Lecture Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. Useful Terms Key Word – Key word, key phrase, key terms are all the same thing – what a user types in to a search box to get information. User Intent – The expected outcome a user expects to accomplish from doing a search , i.e. to make a purchase, to learn something, etc. Broad Term – A key word that has a lot of search volume, but delivers little intent. Long Tail Term – A search term made up of multiple words. Search – The act of entering a query into an search box to find information. Index – The cumulative information inside any given search engine. SERPs – Search engine results pages Tools: Google Keyword Tool Google Keyword Tool Google’s keyword tool allows you to do research by analyzing three areas independently or in conjunction.: Word or Phrase – This search will give you results related to the term you enter. Website – Analyses website and displays prominent terms. Category – Provides terms common to Google’s category of...