Defining your value proposition

WHAT IS IN IT FOR ME? This is a question that meets you whenever you are trying to sell something. Whether it is a new insurance plan or the next big shot idea to impress your boss, everyone wants to know what they will get out of it. Your kids want to know what they will get out of the vacation that you have planned for the weekend. Will it be a fun filled one or one of your boring office get togethers that you disguise as holiday? Your client wants to know whether the new investment that you promise high returns on, is definitely worth all the money he is putting in. What will he get and how much will he make? The answer to the question that you face is your value proposition.  The answer that sells your offering to your target audience. Value proposition defines the value that your product offers to the customer.  It clearly defines the results that your customer will get using your product or service It tells them: What you can offer. How it will solve their problem or increase their comfort levels. Why they should buy only from you and not from the competition. Before you pitch in to answer your questions first view the solution as the customer sees it.  As Charles Kettering, a famous inventor once said “A problem well stated is a problem half-solved”.  It is important that you understand the problem well and then offer a solution. Second, put it in a language that is easy to understand. If your statements are abstract and not conclusive about what is...