Building a Better Web Page

People write tomes of information on how to build an better website. Sort of like the old adage you cant see the tree in the forest…  ok… that is backwards, but you get the idea.  Most seem to neglect the individual web page.  When you boil it all down… Its all about that ONE page. When developing content for you website you need to consider each page individually. Each one is a sales tool that will need to push the visitor to contact your or perform a specific action. Remember, a visitor can land on any given page. In order to effectively accomplish this, we need to know two critical things: What is your buyer persona? What is your Value Proposition? We want each page to target a specific buyer personal and… you guessed it… have a specific value proposition.  This information will allow us to develop content specifically targeted to our buyer persona that delivers our value proposition and sets them on the path of reaching one of our defined goals.  Goals are what we want our visitor to do on every page. When you are writing a piece of content, what is the primary marketing objectiveAdd a Tooltip Text you have in delivering this knowledge to the world?  Do you want them to call you?  Buy something? Sign-up for something?    ...

Defining your value proposition

WHAT IS IN IT FOR ME? This is a question that meets you whenever you are trying to sell something. Whether it is a new insurance plan or the next big shot idea to impress your boss, everyone wants to know what they will get out of it. Your kids want to know what they will get out of the vacation that you have planned for the weekend. Will it be a fun filled one or one of your boring office get togethers that you disguise as holiday? Your client wants to know whether the new investment that you promise high returns on, is definitely worth all the money he is putting in. What will he get and how much will he make? The answer to the question that you face is your value proposition.  The answer that sells your offering to your target audience. Value proposition defines the value that your product offers to the customer.  It clearly defines the results that your customer will get using your product or service It tells them: What you can offer. How it will solve their problem or increase their comfort levels. Why they should buy only from you and not from the competition. Before you pitch in to answer your questions first view the solution as the customer sees it.  As Charles Kettering, a famous inventor once said “A problem well stated is a problem half-solved”.  It is important that you understand the problem well and then offer a solution. Second, put it in a language that is easy to understand. If your statements are abstract and not conclusive about what is...

Lesson – Keyword Research

How to Research Keywords Lesson Summary: The first step to successful SEO is determining what terms you market utilizes to find your products.  There are tons of programs that will help you find good terms, the great news, is that most of them are free.  This lesson will deal with how to use my favorite free keyword tool. Discussion Page Lecture Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. Useful Terms Key Word – Key word, key phrase, key terms are all the same thing – what a user types in to a search box to get information. User Intent – The expected outcome a user expects to accomplish from doing a search , i.e. to make a purchase, to learn something, etc. Broad Term – A key word that has a lot of search volume, but delivers little intent. Long Tail Term – A search term made up of multiple words. Search – The act of entering a query into an search box to find information. Index – The cumulative information inside any given search engine. SERPs – Search engine results pages Tools: Google Keyword Tool Google Keyword Tool Google’s keyword tool allows you to do research by analyzing three areas independently or in conjunction.: Word or Phrase – This search will give you results related to the term you enter. Website – Analyses website and displays prominent terms. Category – Provides terms common to Google’s category of...

How do I set up my Website?

This is the most important step for success! In order to have a successful website, you need to know how to set it up!  This tutorial includes: Setting up your account Pointing your domain name to your website Things you need to do: Setup your free website account! This is very easy to do.  Simply create a username and enter your email address on the registration page.  Make sure the “Gimme a site!” radio button is marked and click. “Next”. Your, “Site Domain” is what you want your webiste domain name to be with out the .com, .org, .edu etc.  For example, our site name would be greenloris. “Site Title” is what you want your site called.  For our  site it would be, Green Loris.  Pretty simple, eh? Site Privacy? Well, if you want people to visit your site, you wan’t, “Yes”.  Don’t worry though, either way, you can change this later. PRO SITE offers you some added benefits, but you don’t need to worry about signing up now because you will start out with a free account trial! In order to keep Cylons from registering their own websites, answer the Human Verification question. CONGRATULATIONS! Now just check your email for you login information and you are ready to start building your website! Register a domain name. I really like GoDaddy for domain name registration.  Their system is very user friendly and they are very competitively priced. Point your domain to your new site! Now that you have your domain and you have your website, you need to link the two together!  In order to do that, you will...