Website Marketing – The Importance of Keyword Research

One of the most important aspects of website marketing is keyword research. It is fundamental and if not done properly, it can totally undermine an entire campaign and all the work done is likely to be a waste of time. So, how to find keywords is extremely important detailed and involved process. There are many places where keyword phrases can be researched, some free, some incur a cost. It is very possible to research keywords without paying for a specialized keyword tool, and for beginners it is actually recommended to do so. As keyword research is so important, it is a very good idea to act as an apprentice and search them the long and hard way. That way, a clearer and more concise understanding on how they work and what the data means becomes far more meaningful. Once the basics are mastered, then one can purchase a good keyword tool and gain significant time savings. This article will deal with the free Google keyword tool and how to interpret some of its most important data. Google is the number one search engine, therefore it makes sense to make use of the data it can provide. So, the basic procedure on how to find keywords for website marketing is thus: 1. Go to the Google keyword tool Keyword Planner. You will need a Google account. 2. Enter a keyword you feel pertains to the web site you wish to create or market. 3. On the left hand side, deselect the term ‘broad’, but instead select ‘exact’. The results presented will be for exact searches for your keyword. Broad means...