Marketing Consultant Variety

There are different streams in the world of marketing today.  If marketing is your dream job and you are vying to be a savvy marketing consultant one day you might as well benefit from knowing which are those jobs in demand and what kind of skills you need, to get you there. Marketing is a contest for people’s attention says Seth Godin one of America’s greatest marketers. There is much truth to the statement. However the present day customer is very knowledgeable. The internet has also opened to him a wider market with many more options to buy from. What this means is that you have about 10 seconds to catch a potential customer’s roving eye. In this scenario it makes sense to be fully equipped with a skill set which will equip you to deliver what the customer seeks. The article looks at the kinds of marketing consultant jobs in demand today and how you could prepare yourself to become one or more of these types. The small business advisor This kind of consultant primarily work as PR consultants and focus on building a company’s image .They will aim to make a business the most happening event in town . They mainly focus on small business: Local grocery shops, spas, restaurants etc. Because these shops have a local presence, the idea is to be in physical touch as much as possible. The internet caters to a much wider audience and reach. This kind of reach is not the target for a small sized business. Therefore the emphasis is to attract customers by physical incentives like coupons, newspaper advertising...
Museum Marketing: More Needed Than Ever

Museum Marketing:
More Needed Than Ever

Museum marketing has moved from denial to discovery. Not until the 1980s was marketing recognised as important to museums’ sustainability. This leads to the question of whether museums can afford not to see their audience in a marketing light. – Museum Marketing Research: From Denial to Discovery?, Deakin University Pressure from declining public funding and increased accountability are leading museums to increase their marketing efforts in order to grow visits, subscriptions and sales. One of the most efficient and low cost methods is through online marketing. However most online platforms are not created for the nuances of museum marketing which means the platform can be overly complex or even worse not offer the services you need most! This is the niche we look to serve: Your unique museum marketing needs. We’ve created a system that easily lets you add all the functionality you want on your website: donations, merchandizing, event planning, multimedia and much more. Interested but not sure? Our A la carte marketing services make it easy and affordable to test out our capabilities!  Shop for your success in our a la carte marketing store! View Demo...

Website Marketing – The Importance of Keyword Research

One of the most important aspects of website marketing is keyword research. It is fundamental and if not done properly, it can totally undermine an entire campaign and all the work done is likely to be a waste of time. So, how to find keywords is extremely important detailed and involved process. There are many places where keyword phrases can be researched, some free, some incur a cost. It is very possible to research keywords without paying for a specialized keyword tool, and for beginners it is actually recommended to do so. As keyword research is so important, it is a very good idea to act as an apprentice and search them the long and hard way. That way, a clearer and more concise understanding on how they work and what the data means becomes far more meaningful. Once the basics are mastered, then one can purchase a good keyword tool and gain significant time savings. This article will deal with the free Google keyword tool and how to interpret some of its most important data. Google is the number one search engine, therefore it makes sense to make use of the data it can provide. So, the basic procedure on how to find keywords for website marketing is thus: 1. Go to the Google keyword tool Keyword Planner. You will need a Google account. 2. Enter a keyword you feel pertains to the web site you wish to create or market. 3. On the left hand side, deselect the term ‘broad’, but instead select ‘exact’. The results presented will be for exact searches for your keyword. Broad means...