A la carte marketing

General – Marketing tips and tricks

Marketing Consultant Variety

By on Aug 30, 2013 in General - Marketing tips and tricks | 0 comments

There are different streams in the world of marketing today.  If marketing is your dream job and you are vying to be a savvy marketing consultant one day you might as well benefit from knowing which are those jobs in demand and what kind of skills you need, to get you there. Marketing is a contest for people’s attention says Seth Godin one of America’s...

Read More
Museum Marketing: More Needed Than Ever

Museum Marketing:
More Needed Than Ever

By on May 8, 2012 in General - Marketing tips and tricks | 0 comments

Museum marketing has moved from denial to discovery. Not until the 1980s was marketing recognised as important to museums’ sustainability. This leads to the question of whether museums can afford not to see their audience in a marketing light. – Museum Marketing Research: From Denial to Discovery?, Deakin University Pressure from declining public funding and...

Read More

Website Marketing – The Importance of Keyword Research

By on Apr 6, 2012 in Internet Marketing | 2 comments

One of the most important aspects of website marketing is keyword research. It is fundamental and if not done properly, it can totally undermine an entire campaign and all the work done is likely to be a waste of time. So, how to find keywords is extremely important detailed and involved process. There are many places where keyword phrases can be researched, some...

Read More