There are different streams in the world of marketing today. If marketing is your dream job and you are vying to be a savvy marketing consultant one day you might as well benefit from knowing which are those jobs in demand and what kind of skills you need, to get you there.
Museum marketing has moved from denial to discovery. Not until the 1980s was marketing recognised as important to museums’ sustainability. This leads to the question of whether museums can afford not to see their audience in a marketing light. – Museum Marketing Research: From Denial to Discovery?, Deakin University
One of the most important aspects of website marketing is keyword research. It is fundamental and if not done properly, it can totally undermine an entire campaign and all the work done is likely to be a waste of time.