Lesson – Keyword Research

How to Research Keywords Lesson Summary: The first step to successful SEO is determining what terms you market utilizes to find your products.  There are tons of programs that will help you find good terms, the great news, is that most of them are free.  This lesson will deal with how to use my favorite free keyword tool. Discussion Page Lecture Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. Useful Terms Key Word – Key word, key phrase, key terms are all the same thing – what a user types in to a search box to get information. User Intent – The expected outcome a user expects to accomplish from doing a search , i.e. to make a purchase, to learn something, etc. Broad Term – A key word that has a lot of search volume, but delivers little intent. Long Tail Term – A search term made up of multiple words. Search – The act of entering a query into an search box to find information. Index – The cumulative information inside any given search engine. SERPs – Search engine results pages Tools: Google Keyword Tool Google Keyword Tool Google’s keyword tool allows you to do research by analyzing three areas independently or in conjunction.: Word or Phrase – This search will give you results related to the term you enter. Website – Analyses website and displays prominent terms. Category – Provides terms common to Google’s category of...
Quite the Stir

Quite the Stir

Welcome Quite the Stir to the Green Loris family! Quite the Stir is a 1940’s get away bungalow in Gettysburg, PA. Green Loris offered the wonderful folks at Quite the Stir a very easy platform to use with a brand new elegant design to match the elegance of their bed & breakfast!  We are very excited to have them aboard! Creating a Unique, Authentic, Vintage Vacation Experience...

How do I set up my Website?

This is the most important step for success! In order to have a successful website, you need to know how to set it up!  This tutorial includes: Setting up your account Pointing your domain name to your website Things you need to do: Setup your free website account! This is very easy to do.  Simply create a username and enter your email address on the registration page.  Make sure the “Gimme a site!” radio button is marked and click. “Next”. Your, “Site Domain” is what you want your webiste domain name to be with out the .com, .org, .edu etc.  For example, our site name would be greenloris. “Site Title” is what you want your site called.  For our  site it would be, Green Loris.  Pretty simple, eh? Site Privacy? Well, if you want people to visit your site, you wan’t, “Yes”.  Don’t worry though, either way, you can change this later. PRO SITE offers you some added benefits, but you don’t need to worry about signing up now because you will start out with a free account trial! In order to keep Cylons from registering their own websites, answer the Human Verification question. CONGRATULATIONS! Now just check your email for you login information and you are ready to start building your website! Register a domain name. I really like GoDaddy for domain name registration.  Their system is very user friendly and they are very competitively priced. Point your domain to your new site! Now that you have your domain and you have your website, you need to link the two together!  In order to do that, you will...

Website Planning – Answer these questions

Everyone wants to have a successful website.  What few people tend to do is define what a successful website is.  If you want a good website, you can’t just put something up and hope something happens.  You don’t go to the grocery store and randomly put things in your basket hoping you get what you need.  Well, I hope you don’t. Define what a successful website means to you. Imagine your website in 5 years from now. Complete the sentence: I know my website works because… When someone visits your website, what do you want them to do? Now that you know what you want to happen on your website, jot down some things you can do there to make it happen. I want my visitors to call me Put phone number on ever page in prominent position. Tell them when they need to call me. (Give examples of why other people have called and what you did for them) I want my visitors to give me their contact information Do you have an easy form to fill out?  Everyone hates required fields. Can you give them a reason to? Fill out my form and get a free report, 10% off next order… I want them to buy something Do you have good product descriptions? Are you connecting emotionally? These are just a few ideas to get your brain flowing.  Once you setup your website, start planning how you can make it successful! Sign up for your FREE...