Content Creation – The Sky is the limit… THAT is the problem.

One of the problems with content creation is that that “Sky is the limit”. Typically we find ourselves looking up at the sky trying to figure out where to start.  These unlimited options end up being an albatross around our neck that limits our publishing abilities. There are basically two ways we can approach this.  We can take a bunch of small posts and combine them into an ebook, video or webinar or we can start with a juicy content piece, ebook, video or webinar and spin off  all our social media from that! I personally like to take the big juicy content piece (or pieces if the topic is important enough) and spin everything from that one piece.  Develop your Content Marketing Blueprint So once the topic is selected, build out a blueprint like the one above to help you plan your campaign.  Then start flushing out the content for each bubble in your blueprint.  You can then start a timeline for when and how each should be executed. The sky may be the limit but I need Content IDEAS! So where I like to get started on ideas for a blog / whitepaper / webinar / video content is my Web Analytics!  Look at all of your organic searches over the past 12 months or so and start looking through them so you can see what your visitors are looking to learn.  This is beneficial because: You are already getting some organic traffic for these types of terms You are working to provide your visitors WHAT they are searching for This is a total win win...

Marketing Consultant Variety

There are different streams in the world of marketing today.  If marketing is your dream job and you are vying to be a savvy marketing consultant one day you might as well benefit from knowing which are those jobs in demand and what kind of skills you need, to get you there. Marketing is a contest for people’s attention says Seth Godin one of America’s greatest marketers. There is much truth to the statement. However the present day customer is very knowledgeable. The internet has also opened to him a wider market with many more options to buy from. What this means is that you have about 10 seconds to catch a potential customer’s roving eye. In this scenario it makes sense to be fully equipped with a skill set which will equip you to deliver what the customer seeks. The article looks at the kinds of marketing consultant jobs in demand today and how you could prepare yourself to become one or more of these types. The small business advisor This kind of consultant primarily work as PR consultants and focus on building a company’s image .They will aim to make a business the most happening event in town . They mainly focus on small business: Local grocery shops, spas, restaurants etc. Because these shops have a local presence, the idea is to be in physical touch as much as possible. The internet caters to a much wider audience and reach. This kind of reach is not the target for a small sized business. Therefore the emphasis is to attract customers by physical incentives like coupons, newspaper advertising...

Building a Better Web Page

People write tomes of information on how to build an better website. Sort of like the old adage you cant see the tree in the forest…  ok… that is backwards, but you get the idea.  Most seem to neglect the individual web page.  When you boil it all down… Its all about that ONE page. When developing content for you website you need to consider each page individually. Each one is a sales tool that will need to push the visitor to contact your or perform a specific action. Remember, a visitor can land on any given page. In order to effectively accomplish this, we need to know two critical things: What is your buyer persona? What is your Value Proposition? We want each page to target a specific buyer personal and… you guessed it… have a specific value proposition.  This information will allow us to develop content specifically targeted to our buyer persona that delivers our value proposition and sets them on the path of reaching one of our defined goals.  Goals are what we want our visitor to do on every page. When you are writing a piece of content, what is the primary marketing objectiveAdd a Tooltip Text you have in delivering this knowledge to the world?  Do you want them to call you?  Buy something? Sign-up for something?    ...

Defining your value proposition

WHAT IS IN IT FOR ME? This is a question that meets you whenever you are trying to sell something. Whether it is a new insurance plan or the next big shot idea to impress your boss, everyone wants to know what they will get out of it. Your kids want to know what they will get out of the vacation that you have planned for the weekend. Will it be a fun filled one or one of your boring office get togethers that you disguise as holiday? Your client wants to know whether the new investment that you promise high returns on, is definitely worth all the money he is putting in. What will he get and how much will he make? The answer to the question that you face is your value proposition.  The answer that sells your offering to your target audience. Value proposition defines the value that your product offers to the customer.  It clearly defines the results that your customer will get using your product or service It tells them: What you can offer. How it will solve their problem or increase their comfort levels. Why they should buy only from you and not from the competition. Before you pitch in to answer your questions first view the solution as the customer sees it.  As Charles Kettering, a famous inventor once said “A problem well stated is a problem half-solved”.  It is important that you understand the problem well and then offer a solution. Second, put it in a language that is easy to understand. If your statements are abstract and not conclusive about what is...

Website Marketing – The Importance of Keyword Research

One of the most important aspects of website marketing is keyword research. It is fundamental and if not done properly, it can totally undermine an entire campaign and all the work done is likely to be a waste of time. So, how to find keywords is extremely important detailed and involved process. There are many places where keyword phrases can be researched, some free, some incur a cost. It is very possible to research keywords without paying for a specialized keyword tool, and for beginners it is actually recommended to do so. As keyword research is so important, it is a very good idea to act as an apprentice and search them the long and hard way. That way, a clearer and more concise understanding on how they work and what the data means becomes far more meaningful. Once the basics are mastered, then one can purchase a good keyword tool and gain significant time savings. This article will deal with the free Google keyword tool and how to interpret some of its most important data. Google is the number one search engine, therefore it makes sense to make use of the data it can provide. So, the basic procedure on how to find keywords for website marketing is thus: 1. Go to the Google keyword tool Keyword Planner. You will need a Google account. 2. Enter a keyword you feel pertains to the web site you wish to create or market. 3. On the left hand side, deselect the term ‘broad’, but instead select ‘exact’. The results presented will be for exact searches for your keyword. Broad means...