Museum Marketing: More Needed Than Ever

Museum Marketing:
More Needed Than Ever

Museum marketing has moved from denial to discovery. Not until the 1980s was marketing recognised as important to museums’ sustainability. This leads to the question of whether museums can afford not to see their audience in a marketing light. – Museum Marketing Research: From Denial to Discovery?, Deakin University

Pressure from declining public funding and increased accountability are leading museums to increase their marketing efforts in order to grow visits, subscriptions and sales. One of the most efficient and low cost methods is through online marketing. However most online platforms are not created for the nuances of museum marketing which means the platform can be overly complex or even worse not offer the services you need most!

This is the niche we look to serve: Your unique museum marketing needs. We’ve created a system that easily lets you add all the functionality you want on your website: donations, merchandizing, event planning, multimedia and much more.

Interested but not sure? We offer you 30 days to evaluate our platform. No credit card need, no obligations. Try it free for 30 days

View Demo Website

Tips for Creating Website Content


A comprehensive presentation on creating website content that converts to sales.

Working on your website
A How To Guide

Introduction to Menus

Menus prove to be a highly beneficial source of improving your website’s navigation experience.

This video teaches you how to

  • Add a new menu to your website’s navigation bar and to further customize your existing menus.
  • Give your menu a name, choose the theme location the menu is to be associated with, and add custom links to your menu.
  • Choose the pages of your website that you wish to include in the specific menu and add categories to your menu tab.
  • Organize the items in your menu in the order you prefer and edit/ remove the items you have included with a simple click.

You are also given the option of further customizing your menu with a few specific and advanced options. Simply incorporate the changes into your website and view your webpage with your new menus added to the navigation bar!

Introductions to Widgets

Widgets are another component of your webpage that enables you to articulate quick parts into your website to add to visitor convenience and ease-of-navigation.  These quick parts include categories, recent post listings, or even calendars.

This video will show you how to add widgets such as

  • Links,
  • Recent Posts,
  • Categories,
  • Customer Menu,
  • and other available options to the sidebar of your webpage or virtually anywhere you deem necessary.

Widgets increase the organization of your webpage and allow easy access to information for visitors. Learn how to easily manage them for your webpage by simple click and drag procedures.

Using the image editor to rotate or flip

The Image Editor is a highly useful tool which enables you to effectively and effortlessly manage your images to enhance the visual attractiveness and coordination of your website or webpage.

This video teaches you how to

  • Use the image editor to rotate your image clockwise or counter-clockwise until you feel that it is appropriately angled.
  • You also have the option of flipping your image in a vertical or horizontal direction.
  • Feel that you’ve made a mistake and don’t like the result?  Learn how to easily undo or re-do the changes you made with the click of a mouse.

Using the image editor to crop or scale

Not all parts of an image are necessary or sometimes you may want to zoom into an image to emphasize upon an aspect or zoom out of an image to show a more complete picture.

This video shows you how to:

  • Edit an image according to your requirements using the image editor’s crop and scaling tools.
  • These tools allow you to select the area you want to crop from an image or you can use the scaling tool to select the dimensions of the image yourself.
  • Learn how to project your image according to your discretion and don’t forget to preview your changes!

Trash a Page or Post

Some pages or posts may seem useless or redundant after you have made them. However, you can easily get rid of these excessive useless pages or posts by simply placing them in the trash on WordPress. Later on, you may feel that they are needed and in such cases you can redeem your page from the trash folder within 30 days.

This video shows you how to:

  • Easily fix your mistakes by getting rid of redundant data or
  • Redeem data that you have previously put in the trash folder.

Introduction to the visual editing formatting toolbar

The formatting toolbar is a highly useful component which offers a wide variety of options allowing you to customize and format your text and content according to your specifications.

Options such as bold, italics, underline, and strikethrough enable you to emphasize upon text and delete mistakes that you have previously made. Other options such as using the bullet points list or the numbered list are also available. The toolbar also offers text alignment, inserting links or sections within your text which allow your text to be separated into an opening story and then a full page, and full-screen mode which allows you to edit your text in full-screen.  A spell-checker, text formatting options including color and indentation, and an option which allows you to paste text in a formatted or unformatted version are additional features of the editing toolbar. The tool bar also allows  you to undo or re-do any previous steps that you have taken in your formatting enabling you to edit and format your text without hassle. Learning how to use the toolbar is one of the essential parts of formatting your website/webpage on WordPress!

Working with Tags

Tags in your website/webpage enhance your level of search engine optimization and enable your website/webpage to be easily identified in search engines according to the relevant data provided. You can optimize your data by placing keywords, descriptions, and slugs (a search engine optimized keyword). You can easily add or remove tags at will or edit any information that you have previously tagged with a few simple clicks. Learn how to use tags to effectively promote your website content on search engines!

Restore Post from Trash folder

Sometimes you delete posts that you decide you do need later on. It can be highly annoying if you do not know how to retrieve data that you have previously deleted and go about posting the post or designing the page again! This video shows you how to retrieve previous posts from the trash folder within 30 days of placing them there to enhance your convenience and to allow you to make up your mind of whether you need your data or do not require it any longer!

Restore Page from Trash folder

The procedure to restore posts and pages from the trash folder is similar yet it may be difficult to make the distinction for a beginner.  This video shows you how to easily retrieve previously deleted pages from the trash folder or delete them permanently without further notice. The trash folder holds your deleted data for a period of 30 days until it is automatically deleted.  Learn how to restore the pages you may still need to avoid the hassle of re-doing them when all you have to do is click on a few options!

Replace images in a Post or Page

Paste from MS Word into Posts and Pages

Ordered and Unordered Lists in Posts and Pages

Introduction to Link Categories

Introduction to the Image Editor

Creating Hyperlinks

Edit Links

Editing Posts or Pages

Edit Image in a Post or Page

Delete an Image from a Post or Page

delete an image from Robb Luther on Vimeo.

Approving and Editing Comments

Upload Media to the Media Library

Add Links to a Sidebar

Add Image from URL

Add an image from your Computer

Add an image from Media Library

Embed videos, images and media into posts and pages

Introduction to Media Library

Set Featured Image for a Post or Page